10 Interesting Facts Of Email Marketing

Email may not be new, however it’s as yet well known among Internet clients. Truth be told, 3.9 billion clients sent email messages in 2019 and that number is relied upon to inflatable to 4.3 billion by 2023, as indicated by Statista. Pretty much every industry depends on email, with advertisers utilizing email to send elite offers, client care messages, request following updates, valuable articles, conciliatory sentiments, significant admonitions and fundamental business refreshes — the rundown is about unending. Email measurements and fascinating realities about email affirm it’s openness and adaptability. For example, did you know…

• Over half of the world population uses email in 2019.
• The total number of business and consumer emails sent and received per day will exceed 293 billion in 2019 and is forecast to grow to over 347 billion by the end of 2023.
• Each day, the average office worker receives 121 emails.
• The average click-through rate on desktop computers is 13.3% and, on mobile devices, it’s 12.7%.
• The open rate increases by 17% when the subject line is personalized.
• Forty-two percent of people admit to checking email in the bathroom, and 50% do so while in bed.
• Despite the rise of social messaging apps, 78% of teenagers use email.
• A majority (62.86%) of business professionals prefer email to communicate for business purposes.
• Email click rates increase by up to 300% if a video is included.
• The best times to send email are 10:00 AM or between 8:00 PM and midnight; the best days are Thursday and Sunday.